Pysense

Pysenseis an optical Sensor designed to capture anonymous data on age, gender and ad-interactions of customers and advertising audience. It uses deep-learning algorithms and a state-of-the-art system-on-a-modul. This innovative combination allows Pysense to run computationally intensive facial analytics on a device smaller than a common smartphone. The compact device needs only a regular power supply and can be attached nearly everywhere in a entrance of a store or to out-of-home displays. Since the process of capturing and analyzing pictures takes place solely on the device there is no need to store or transmit pictures containing personal data. Exclusively anonymous data like age and gender leaves the sensor. This practice complies with current European privacy laws.

Pyreport

Managers rely on the right metrics and easy to use analytics-tools to improve their marketing decisions. For this purpose we developed the web-analytics-tool Pyreports. It´s customizable dashboard allows a quick overview about the flow of customers in your store and their ad interactions. To analyze the data in more detail, it offers pre-build templates for the most common applications. In addition users can easily create their own analyses using the intuitive Drag-and-Drop control. Alternatively Pyramics offers APIs to integrate the data into existing systems and weekly PDF reports.

Captured Data
Traffic

Traffic

Number of people passing by a display or a store front.

Observer and visitor count

Observer and visitor count

People who are actually looking at a display or visiting a store.

Conversion rate

Conversion rate

The audience or visitor count devided by the traffic.

Gender

Gender

Distinction between male and female observers and visitors.

Age

Age

Age estimation for observers and visitors.

Dwell time

Dwell time

The time people spent in the detection area of the sensor.

Views

Views

Duration and frequency of views towards the sensor.

Other Metrics

Other Metrics

Detection of beard, glases and other metrics.

Position

Position

Estimated position of detected people relative to the sensor.

How it Works