Trade fairs are quite costly for the exhibiting companies. Yet they are hardly able to determine their success since they don’t have any data about the number of people observing or actually visiting their booth. Pysense provides this data by recognizing people who are passing by and distinguish between observers and non-observers. For observers there is further information available about the time they spent looking at the booth, their age, their gender and the emotions they show. By analyzing the dwell-time leads spent at their booth, manager know which product division or provided marketing material attracted the most attention.
Similar to the application at trade fairs, Pysense can be used for audience measurement at many further occasions. They provide insight about the size, the demographics, the interest and the observed emotions of the audience at conferences, promotions (e.g. samplings) and several other short term events.